The Future of Digital Journalism: Exploring the FT.com Trial Experience
A comprehensive look at the features and options available during the FT.com trial period
In the ever-evolving landscape of digital journalism, news organizations are constantly seeking innovative ways to engage readers and provide valuable content. The Financial Times (FT) has recently introduced a trial period for its digital platform, FT.com, offering users a chance to experience the full range of features and benefits before committing to a subscription. This article aims to delve into the details of the FT.com trial, exploring the offerings and options available to users during this period.
1: Unveiling the Features of Standard Digital
During the trial period, users gain access to FT.com’s Standard Digital package, which provides a wealth of global news, analysis, and expert opinion. This comprehensive offering ensures that readers are up to date with the latest developments in the world of finance, business, and beyond. From breaking news stories to in-depth features, the Standard Digital package caters to a wide range of interests and provides a solid foundation for staying informed.
2: The Advantages of Premium Digital
For those seeking an even deeper dive into the world of business and finance, the trial period also grants access to FT.com’s Premium Digital package. This package includes all the features of Standard Digital, with the addition of the premier business column, Lex. Known for its incisive analysis and unique perspective, Lex offers readers valuable insights into the complex world of finance.
Furthermore, Premium Digital subscribers gain access to 15 curated newsletters covering key business themes. These newsletters provide original, in-depth reporting on topics such as technology, economics, and industry trends. With this wealth of specialized content, readers can stay ahead of the curve and gain a deeper understanding of the business landscape.
3: Flexibility and Options
The FT.com trial period also offers users the flexibility to customize their subscription plan. During the trial, users can change their plan at any time by visiting the “Settings & Account” section. This allows them to explore the different offerings and find the package that best suits their needs.
At the end of the trial period, users who take no action will be automatically enrolled in the premium digital monthly subscription plan, priced at $69 per month. However, for cost savings, users have the option to change their plan or opt for an annual subscription, which offers a 20% discount. This flexibility ensures that readers can choose the subscription plan that aligns with their preferences and budget.
4: Downgrading to Standard Digital
While the Premium Digital package offers a comprehensive journalistic experience, some users may find that the Standard Digital package fulfills their needs. The trial period allows users to compare the features of both packages and make an informed decision. Downgrading to the Standard Digital package is a simple process that can be done at any time during the trial period, ensuring that readers have the freedom to choose the level of access that suits them best.
Conclusion:
The FT.com trial period provides an opportunity for readers to explore the vast offerings of the platform and experience the benefits of both the Standard Digital and Premium Digital packages. With a wide range of global news, analysis, expert opinion, and specialized newsletters, FT.com ensures that readers are well-informed and equipped with the knowledge to navigate the complex world of business and finance. The flexibility to customize subscription plans and the option to downgrade to Standard Digital further enhance the user experience. As digital journalism continues to evolve, the FT.com trial period sets a precedent for engaging and empowering readers in their quest for knowledge.