Celebrities’ Beauty Brands: Breaking Down the Best Products

Celebrities' Beauty Brands: Breaking Down the Best Products

Good Morning America” contributor Lori Bergamotto reveals the top beauty products from celebrity-owned brands.

Celebrities have long been trendsetters in the world of beauty and fashion. With their flawless looks and impeccable style, it’s no wonder that many of them have ventured into the beauty industry, launching their own brands and products. From skincare to makeup and haircare, there seems to be a celebrity-owned brand for every beauty need. But with so many options available, it can be overwhelming to know which ones are worth the hype. Luckily, “Good Morning America” lifestyle contributor Lori Bergamotto has curated a list of the best beauty products from celebrity-owned brands. Let’s dive in and discover the top picks across hair, skin, makeup, and more.

The Outset Firming Vegan Collagen Prep Serum:

Scarlett Johansson’s brand, The Outset, has gained attention for its Firming Vegan Collagen Prep Serum. This super serum is packed with hydrating, plumping, firming, and brightening ingredients, making it suitable even for sensitive skin. Users have reported visible results in under a week, with age lines softened and a more balanced complexion. Makeup artists also love using it as a primer to keep the skin supple before applying makeup.

Rare Beauty Soft Pinch Liquid Blush:

Selena Gomez’s Rare Beauty line has created a sensation with its Soft Pinch Liquid Blush. This weightless, long-lasting liquid blush is buildable and blendable, giving a natural-looking flush. It has become a viral sensation, flying off the shelves at Sephora and gaining popularity on TikTok. Gomez herself loves the soft hint of blush it adds to any look, while users appreciate its lightweight formula and long-lasting wear.

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Fenty eyeliners and eye pencils:

Rihanna’s Fenty Beauty brand has achieved icon status, and its eyeliners and eye pencils are no exception. The hyper-pigmented, water-resistant liners come with a special flex tip and triangular shape, making application effortless and cool. Makeup artists and users alike have been impressed by the quality and performance of these products.

LolaVie Glossing Detangler:

Jennifer Aniston’s hair line, LolaVie, became an instant bestseller. The Glossing Detangler is a lightweight spray that detangles, protects, enhances shine, and smooths the hair in one spritz. Aniston’s famous locks have made her the perfect spokesperson for this product, and users have been delighted with the results.

Pattern Beauty Hair Tools Kit:

Tracee Ellis Ross’ Pattern Beauty line has resonated with women with curly, coily, and tight hair textures who felt underserved by the mainstream market. The hair tools in the Pattern Beauty line, such as the brushes in this kit, have received rave reviews from GMA hairstylists. These tools are thoughtful and impressive, catering specifically to the needs of textured hair.

Keys Soulcare It’s Like Skin 2-in-1 Concealer + Tint:

Alicia Keys’ Soulcare brand offers a multitasking concealer and tint that brightens and blurs, giving a lit-from-within complexion. With over 40 shades available, this product caters to all skin tones. Users appreciate its versatility and ability to provide a natural-looking glow.

Kora Organics Noni Glow Face Oil:

Miranda Kerr’s Kora Organics line has gained popularity, particularly for its certified organic face oil. This bestseller nourishes, brightens, and smooths all skin types. Packed with antioxidant-rich Noni fruit and vitamin-rich oils like rosehip and jojoba, this face oil is a winter essential for maintaining healthy and radiant skin.

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Florence by Mills self-adjusting lip and cheek balm:

Millie Bobby Brown’s Florence by Mills line offers a unique self-adjusting lip and cheek balm. This hydrating balm reacts with the skin’s pH and moisture level, providing the perfect glossy glow. Formulated with plant-based esters, it leaves the lips and cheeks looking naturally flushed and moisturized.


Celebrities have made their mark in the beauty industry with their own brands and products. From Scarlett Johansson’s Firming Vegan Collagen Prep Serum to Selena Gomez’s Soft Pinch Liquid Blush, these celebrity-owned brands offer top-quality beauty products that have gained popularity among users and makeup artists alike. Whether it’s haircare, skincare, or makeup, these brands cater to a wide range of beauty needs. So why not take a cue from your favorite celebrities and try out these top picks from their beauty lines?