Celebrity Beauty Brands: Breaking Down the Best Products Worth the Hype

Celebrity Beauty Brands: Breaking Down the Best Products Worth the Hype

A comprehensive guide to the top beauty products from celebrity-owned brands that are garnering rave reviews and flying off the shelves.

Celebrities have long been trendsetters in the beauty and fashion industry, and their influence has only grown with the rise of social media. From Selena Gomez’s Rare Beauty to Scarlett Johansson’s The Outset, it seems like every celebrity now has their own beauty brand or product. With so many options available, it can be overwhelming to determine which ones are truly worth the hype. Luckily, “Good Morning America” lifestyle contributor Lori Bergamotto has curated a list of the best beauty products across hair, skin, makeup, and more. Let’s dive into her top picks and discover the must-have products from these celebrity-owned brands.

The Outset Firming Vegan Collagen Prep Serum:

Scarlett Johansson’s Firming Vegan Collagen Prep Serum from The Outset is a game-changer in the skincare world. This super serum is packed with powerful ingredients that hydrate, plump, firm, and brighten even the most sensitive skin. Users have reported noticeable results in under a week, with age lines softened and a more balanced, brighter complexion. Makeup artists also love it as an effortless primer to keep skin supple before applying makeup. With Scarlett Johansson as the brand’s spokesperson, it’s no wonder this serum is gaining a cult following.

Rare Beauty Soft Pinch Liquid Blush:

Selena Gomez’s Rare Beauty has taken the beauty world by storm, and their Soft Pinch Liquid Blush is a standout product. This weightless, long-lasting liquid blush is buildable and bendable, allowing for a natural-looking flush that lasts all day. The viral sensation has flown off the shelves at Sephora, and TikTok users can’t get enough of it. Selena Gomez herself loves the soft hint of blush it adds to her look, while users appreciate its mistake-proof formula and lightweight feel.

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Fenty eyeliners and eye pencils:

Rihanna’s Fenty Beauty is known for its iconic products, and their eyeliners and eye pencils are no exception. The hyper-pigmented, water-resistant liner comes with a special flex tip and triangular shape, making it easy to achieve that effortless cool look. Makeup artists and users alike have been impressed by the quality and performance of these eyeliners. Rihanna’s eye for detail and commitment to inclusivity shine through in this line.

LolaVie Glossing Detangler:

Jennifer Aniston’s hair is legendary, so it’s no surprise that her haircare line, LolaVie, has become an instant bestseller. The Glossing Detangler is a lightweight spray that detangles, protects, enhances shine, and smooths all in one spritz. It’s the perfect addition to any haircare routine, leaving hair looking healthy and lustrous. Jennifer Aniston’s stamp of approval is enough to convince anyone to give this product a try.

Pattern Beauty Hair Tools Kit:

Tracee Ellis Ross’s Pattern Beauty has quickly gained a loyal following for its focus on catering to women with curly, coily, and tight hair textures. The hair tools from this brand are particularly impressive, with the brushes in the Hair Tools Kit receiving rave reviews from GMA hairstylists. These thoughtful and high-quality tools make styling and managing textured hair a breeze.

Keys Soulcare It’s Like Skin 2-in-1 Concealer + Tint:

Alicia Keys’ Soulcare line is all about embracing natural beauty, and the It’s Like Skin 2-in-1 Concealer + Tint is a testament to that. This multitasking product brightens and blurs for a lit-from-within complexion. With over 40 shades available, Keys ensures that every skin tone is catered to. Users love the lightweight and natural finish it provides, making it a go-to product for a flawless look.

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Kora Organics Noni Glow Face Oil:

Miranda Kerr’s Kora Organics line has gained popularity for its certified organic and nourishing products. The Noni Glow Face Oil is a bestseller that instantly nourishes, brightens, and smooths all skin types. Packed with antioxidant-rich Noni fruit and vitamin-rich oils like rosehip, jojoba, and pomegranate seed, this face oil is a luxurious treat for the skin. Especially during the drying winter months, this product is a must-have for maintaining a healthy and radiant complexion.

Florence by Mills Self-Adjusting Lip and Cheek Balm:

Millie Bobby Brown’s Florence by Mills line offers a unique product with their Self-Adjusting Lip and Cheek Balm. This hydrating balm reacts directly with your skin’s pH and moisture level, creating a custom color that suits your complexion perfectly. Formulated with plant-based esters, it provides a glossy glow that enhances your natural beauty. The efficacy of this product has impressed users, making it a standout in the market of self-adjusting beauty products.


Celebrity beauty brands have taken the industry by storm, offering innovative and high-quality products that cater to a wide range of beauty needs. From Scarlett Johansson’s Firming Vegan Collagen Prep Serum to Selena Gomez’s Soft Pinch Liquid Blush, these celebrity-owned brands are delivering on their promises. Whether you’re looking for skincare, makeup, or haircare, there is a product out there for you. The influence of celebrities in the beauty industry is undeniable, and their dedication to creating effective and inclusive products is commendable. So, next time you’re in need of a beauty upgrade, consider trying out a product from one of these celebrity-owned brands and experience the magic for yourself.

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