First Female Entrepreneur in Wetzel’s Pretzels ‘Access to Equity’ Program to Open Franchise
Daintry McFadden makes history as the first female franchisee in Wetzel’s Pretzels’ Access to Equity program, opening a bakery in Macy’s Oakbrook Center.
In a groundbreaking move towards entrepreneurial inclusivity, Wetzel’s Pretzels has partnered with Macy’s to open a bakery in one of Chicagoland’s premier malls. Daintry McFadden, a seasoned entrepreneur with a background in finance, is set to become the first female franchisee in Wetzel’s Access to Equity program. This program aims to empower women and minorities by providing educational and mentorship opportunities, as well as financial discounts. The opening of Wetzel’s Pretzels in Macy’s Oakbrook Center marks a significant milestone in the pursuit of diversity and inclusion in the business world.
A Dream Realized Through Support and Collaboration
Daintry McFadden’s journey to becoming a franchisee in Wetzel’s Pretzels’ Access to Equity program is a testament to her determination and the support she received from the Wetzel’s team. With years of experience in small business management and a background in finance, McFadden had always aspired to be an entrepreneur. Wetzel’s recognized her talents and saw her as a perfect fit for their diversity and inclusion program. Through this program, McFadden not only receives financial assistance but also educational and mentorship opportunities. With the support of Wetzel’s, McFadden is now able to fulfill her dream of restaurant ownership and bring smiles to shoppers at Macy’s Oakbrook Center.
A Unique Shopping and Snacking Experience
The partnership between Wetzel’s Pretzels and Macy’s aims to deliver a shopping and snacking experience like no other. Wetzel’s innovative bakery kiosk at Macy’s Oakbrook Center offers customers freshly-baked sweet and savory soft pretzels, satisfying their cravings while they shop. This novel bakery format highlights the flexibility of the Wetzel’s concept, seamlessly fitting into Macy’s retail footprint. The success of the first Wetzel’s location within a Macy’s at South Coast Plaza shopping center has fueled the demand for further expansion of this partnership.
Uniting Two Beloved Brands
The collaboration between Wetzel’s Pretzels and Macy’s is a celebration of the strong relationship between these two iconic brands. Wetzel’s, founded in Pasadena, California over 25 years ago, has cultivated a dedicated following with its playful persona and high-quality pretzels. Macy’s, a renowned retail destination, provides the perfect platform for Wetzel’s to reach a wider audience and continue its growth. The launch of Wetzel’s bakery kiosk at Macy’s Oakbrook Center signifies a new standard for retail and highlights the power of collaboration between beloved brands.
Conclusion:
Daintry McFadden’s journey as the first female franchisee in Wetzel’s Pretzels’ Access to Equity program is a testament to the power of inclusivity and support in entrepreneurship. With the backing of Wetzel’s and the partnership with Macy’s, McFadden is set to bring handheld happiness to shoppers at Macy’s Oakbrook Center. This collaboration not only offers a unique shopping and snacking experience but also paves the way for further growth and opportunities for underrepresented entrepreneurs. Wetzel’s Pretzels and Macy’s have set a new standard for retail partnerships, proving that when two beloved brands come together, the possibilities are endless.