GIFTED: Empowering Survivors of Domestic Violence Through Entrepreneurship

GIFTED: Empowering Survivors of Domestic Violence Through Entrepreneurship

FreeFrom’s GIFTED program provides survivors of domestic violence with the tools and support to start their own businesses, offering financial independence and a path to healing.

Relationship abuse, encompassing emotional, physical, and financial abuse, is a pervasive issue affecting millions of individuals worldwide. The COVID-19 pandemic has exacerbated this problem, leading to a surge in cases known as the shadow pandemic. Ana Zimmermann, the director of GIFTED, the online store of FreeFrom, knows firsthand the challenges faced by survivors of domestic violence. After escaping an abusive relationship, Zimmermann found solace in creating cards at a shelter, eventually discovering her entrepreneurial spirit. Through FreeFrom’s entrepreneurship program, survivors like Zimmermann are given the opportunity to rebuild their lives and find financial independence. GIFTED, launched in 2018, provides a platform for survivors to sell their products and offers a range of ethically-sourced goods, including soaps, body butters, candles, and greeting cards.

A Path to Healing and Financial Independence

Zimmermann’s journey from a shelter to becoming the director of GIFTED is a testament to the transformative power of entrepreneurship. After leaving her abusive partner, Zimmermann found herself with limited resources and no financial stability. However, her talent for creating cards became a therapeutic outlet and caught the attention of others at the shelter. Encouraged to explore her artistic abilities, Zimmermann embarked on a path towards entrepreneurship.

Through FreeFrom’s program, Zimmermann and other survivors receive the necessary financial tools, resources, and collective support to start their own businesses. The program not only teaches essential business skills but also empowers survivors to set goals and envision a brighter future. Zimmermann credits the program with changing her life and allowing her to become self-sufficient, moving from government assistance to financial independence.

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GIFTED: A Shop with a Purpose

GIFTED, the online store created by FreeFrom, serves as a platform for survivors to sell their products and showcase their talents. The shop offers a wide range of ethically-sourced goods, including body care products, candles, and greeting cards. Each purchase supports survivors and helps them regain control over their lives.

The GIFTED program goes beyond simply providing survivors with a means to sell their products. It ensures that workers are paid a living wage of $38.46 per hour, allowing them to support themselves and their families. The program’s commitment to financial independence extends to the sourcing of products, ensuring ethical practices and supporting sustainable businesses.

The Allstate Foundation’s Support

The Allstate Foundation recognizes the importance of supporting survivors’ financial security and long-term safety. As part of their commitment to survivors of domestic violence, The Allstate Foundation has donated $250,000 to FreeFrom. This contribution will further FreeFrom’s mission of empowering survivors through entrepreneurship and financial independence.

The partnership between The Allstate Foundation and FreeFrom highlights the significance of self-care and wellness in the healing process. GIFTED products, which promote relaxation and aromatherapy, serve as a reminder for survivors and advocates to prioritize their own well-being.


GIFTED, the online shop created by FreeFrom, offers survivors of domestic violence a path to healing and financial independence. Through entrepreneurship, survivors like Ana Zimmermann are given the tools and support to rebuild their lives and regain control. The program not only provides survivors with business skills but also fosters a sense of community and empowerment. With the support of organizations like The Allstate Foundation, FreeFrom continues to make a lasting impact by empowering survivors and transforming lives. GIFTED is more than just a shop; it is a symbol of resilience and hope for survivors of domestic violence.

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