Fall 2024 Fashion Week: A Shift in Locations and Retail Landscaping

Smaller Brands Carve Out Spaces in the Retail Landscape

As Fall 2024 approaches, the fashion industry is buzzing with anticipation for the upcoming New York Fashion Week. This season brings exciting changes in terms of show locations and retail strategies. Hudson Yards emerges as a hot spot, with Fforme and Thom Browne hosting shows in the neighborhood. Meanwhile, IMG has relocated to the Starrett-Lehigh building, and Mercer Labs, an immersive museum, opens its doors. In the retail landscape, smaller independent brands are seizing the opportunity to establish their presence and connect with customers on a deeper level. This article explores the evolving fashion scene, from the shifting show locations to the innovative retail strategies.

Hudson Yards: The New Fashion Hub

Hudson Yards, the bustling neighborhood in New York City, is set to become the center of attention during Fall 2024 Fashion Week. Fforme and Thom Browne have chosen this vibrant location to showcase their latest collections. With its modern architecture and chic atmosphere, Hudson Yards offers a unique backdrop for these fashion shows, adding a touch of sophistication to the runway.

IMG’s Move to the Starrett-Lehigh Building

IMG, a prominent player in the fashion industry, has made a bold move by relocating from Spring Studios to the Starrett-Lehigh building. While Spring Studios boasted convenient subway access, the new location presents a challenge, situated three long avenue blocks from the nearest subway. However, IMG’s decision suggests a desire to break away from the conventional and create a distinctive experience for attendees. The Starrett-Lehigh building’s industrial charm and spaciousness provide a fresh canvas for designers to showcase their creations.

See also  Fashion's Dirty Secret: The Excess Garments Hidden in Warehouses and Landfills

Mercer Labs: A Unique Immersive Museum

In the heart of the World Trade Center area, Mercer Labs, a new immersive museum, has opened its doors for previews. Developed by artist Roy Nachum and Michael Cayre, this experimental space features stunning LED installations in various rooms. What sets Mercer Labs apart is its proximity to the World Trade Center, making it easily accessible for fashion editors and enthusiasts alike. The official opening date is yet to be announced, but the previews have already generated excitement and anticipation.

Independent Brands Transforming the Retail Landscape

While luxury department stores may be undergoing a transformation, smaller independent brands are seizing the opportunity to establish their presence in the retail landscape. Batsheva, known for its ruched and pleated fabric designs, is opening its first-ever store on Elizabeth Street. The store promises to be a jewel box, with fabric covering the walls and vintage chairs reupholstered in groovy textiles. In Williamsburg, KidSuper’s Colm Dillane is unveiling a massive new headquarters that goes beyond a store. This creative hub includes an art gallery, design and photo studios, a recording studio, and even a soccer field. These independent brands are redefining the retail experience, creating spaces that foster creativity and connection.

Gucci and Nordstrom: Reinventing the Department Store

While smaller brands make their mark, established luxury brands are also making moves. Gucci is renovating its Wooster Street flagship store, expected to feature luscious Gucci Rosso interiors. This renovation demonstrates that department stores still have a place in the fashion industry, providing a luxurious and immersive shopping experience. Nordstrom, on the other hand, is embracing the concept of pop-up shops. In honor of JW Anderson’s new pop-up, Nordstrom is hosting a tea party, offering a unique and intimate shopping experience for fashion enthusiasts.

See also  Louis Vuitton and Pharrell Williams Take Fashion to New Heights in Hong Kong


Fall 2024 Fashion Week promises to be a season of change and innovation. From the relocation of shows to the emergence of independent brands in the retail landscape, the industry is embracing new possibilities. Hudson Yards, with its modern allure, becomes the new fashion hub, while Mercer Labs offers an immersive experience for fashion lovers. Smaller brands are carving out spaces in the retail landscape, creating unique environments that foster creativity and connection. Meanwhile, established luxury brands like Gucci and Nordstrom continue to reinvent the department store experience. As the fashion industry evolves, these shifts reflect a desire to captivate and engage audiences in new and exciting ways.