The Rise of Curated Chaos: Fashion’s Distorted Mirror of the Times

The Rise of Curated Chaos: Fashion's Distorted Mirror of the Times

Celebrities, influencers, and brands embrace curated chaos as a means of relatability and authenticity in the fashion world.

Fashion has always been a reflection of the times we live in, using its trends and styles to predict and react to societal shifts. In the spring/summer 2024 catwalks, a distinct shift towards curated chaos was observed. Greasy hair, overflowing bags, and crumpled clothing took center stage, challenging the previous dominance of polished and put-together looks. This curated chaos represents a new paradigm in the fashion world, where celebrities, influencers, and brands strive to be more relatable through faux realism. This article explores the phenomenon of curated chaos and its implications for the fashion industry and society as a whole.

1: The Paradox of Curated Chaos on the Catwalks

At Miu Miu, models walked down the runway with unzipped, overflowing bags cradled under their arms. However, a closer look revealed that these bags were carefully curated to contain only stylish items, rather than the reality of everyday clutter. This paradox of curated chaos highlights the fashion industry’s attempt to appear relatable while still maintaining a sense of luxury and exclusivity.

2: The Rise of Faux Realism in Celebrity Culture

Kim Kardashian graced the cover of GQ’s men of the year issue, eating a bag of Cheetos while wearing an expensive suit. However, her fingers remained clean, a clear indication of the carefully staged nature of the photo. Similarly, Kylie Jenner promoted her clothing line, KHY, while posing with a half-eaten burger and can of Coke, meticulously avoiding any traces of sauce. These examples demonstrate the growing trend of faux realism in celebrity culture, where carefully curated disarray is used to create an illusion of relatability.

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3: The Influence of Social Media and Influencers

The rise of curated chaos is not limited to the catwalks and celebrity culture; it has also permeated the online world. Influencers like Emma Chamberlain and Julia Fox have embraced a laissez-faire style that resonates with their followers. This shift reflects a broader societal trend of rejecting the pressure to appear perfect online. Rachel Lee, a global insights strategist, suggests that being messy has become the default, as people seek authenticity in a world of carefully curated feeds.

4: The Aesthetic of Curated Chaos

While curated chaos may appear to reject aesthetic norms, it is not without its own style signifiers. Blurry selfies and photo dumps may seem spontaneous, but they still involve careful selection and curation. TikTok even offers guides on how to create a feed that looks messy, further blurring the line between authenticity and curation. The co-opting of curated chaos by brands and individuals to sell products adds another layer of complexity to this aesthetic.


The rise of curated chaos in the fashion world reflects a broader societal shift towards authenticity and relatability. It is a reaction to the pressure to appear perfect and curated in the online world. However, curated chaos should be approached with caution, as it is still an aesthetic that can be manipulated and co-opted for commercial gain. Ultimately, true authenticity cannot be bought or manufactured. As fashion continues to mirror the times we live in, curated chaos serves as a reminder of the complex relationship between appearance and reality.