The Top Trends to Shop in 2024: Experts Weigh In

The Top Trends to Shop in 2024: Experts Weigh In

Google’s Holiday 100 Edit and Klarna’s Fashion Director reveal the must-have items for the new year

As we bid farewell to another year of shopping, it’s time to turn our attention to the trends that will dominate in 2024. From comfortable shoes to deep cleaning tools and skincare-forward makeup, experts have weighed in on the top products to shop in the coming year. Google’s Holiday 100 Edit and a conversation with Klarna’s Fashion Director, Emilia de Poret, provide valuable insights into the must-have items for fashion, home, and beauty. Get ready to update your shopping list with these exciting trends for 2024.

Cute and Comfortable Shoes:

In 2024, the focus is on cute and comfortable shoes. Gone are the days of highly-arched stilettos as we prioritize comfort without compromising on style. According to Google’s Holiday 100, the Time Off Sneaker from Dr. Scholl’s has seen searches soar by over 5,000 percent this year. Similarly, the Ugg Tasman slippers, loved by celebrities, have seen an almost 900 percent increase in searches on Google. Flats, in particular, stole the show in 2023 and are expected to continue their reign in the new year. Emilia de Poret highlights the Alaïa flat as the most sought-after, with more affordable versions available on the high street. For a stylish and affordable option, the Steve Madden Vinetta Rhinestone Flats offer rhinestone-studded elegance in a comfortable black design.

Deep Cleaning Tools:

A clean slate is the perfect way to start the new year, and searches for cleaning products have surged in anticipation of 2024. Google Trends reports a 140 percent increase in searches for “deep cleaning house checklist.” To achieve the best clean, shoppers are going beyond surface-level cleaning and investing in deep cleaning tools. The recently released Dyson wet and dry vacuum cleaner is perfectly suited for this task. Additionally, carpet cleaners were among the best-selling items during Black Friday, indicating a desire for a thorough clean. Electric spin scrubbers have also gained popularity, with the Labigo Electric Spin Scrubber being one of the top-selling devices during Black Friday. This scrubber comes with replaceable brush heads and a retractable extension rod for hard-to-reach areas.

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Skincare-Forward Makeup:

Skincare-infused cosmetics are here to stay, and they may even take center stage in 2024. Emilia de Poret predicts excitement around Hailey Bieber’s Rhode Peptide Lip Treatment, especially if she releases another limited-edition shade like Strawberry Glaze. As our skin turns paler in the winter, peptide-infused bronzers like the Drunk Elephant drops are trending on Google. The Hourglass Veil Hydrating Skin Tint is another skincare-forward makeup product to watch out for. This product doubles as a daily moisturizer and skin perfector, with a lightweight formula that boosts moisture levels and gives the skin a healthy-looking glow.


The trends for 2024 are set to revolutionize our shopping experiences. Comfortable shoes, deep cleaning tools, and skincare-forward makeup are just a few of the must-have items to look out for. As we prioritize comfort and cleanliness, these trends offer practicality without compromising on style or skincare benefits. Whether you’re updating your shoe collection, refreshing your cleaning routine, or enhancing your makeup game, these trends are sure to make a statement in the new year. Get ready to shop and embrace the exciting trends of 2024.