Tesla’s Decline Doesn’t Deter Retail Investors

Despite a 24% drop in Tesla’s stock price, retail investors continue to invest in the automaker, making it one of the most popular stocks on Charles Schwab’s index.

Tesla, the electric vehicle manufacturer led by controversial CEO Elon Musk, has experienced a significant decline in its stock price this year. However, retail investors remain undeterred and continue to invest in the company. According to the Schwab Trading Activity Index, Tesla was the most popular stock among Charles Schwab clients in January. This article explores the reasons behind retail investors’ enthusiasm for Tesla and the growing importance of their presence in the financial markets.

Tesla’s Appeal:

While Tesla’s stock price has fallen by about 24% this year, retail investors are still eager to invest in the company. Joe Mazzola, the director of Schwab Trader Education, suggests that it is not Tesla itself that attracts investors, but rather Elon Musk. Retail investors believe that at some point, Tesla’s stock will have to trade at an automotive multiple rather than an “Elon multiple.” This suggests that investors expect Tesla to mature and eventually trade at a valuation comparable to other automakers.

The Significance of Retail Investors:

Tracking retail investors’ investment choices is important because it provides insights into their actual behavior rather than just their attitudes or intentions. The Schwab Trading Activity Index allows analysts to gauge retail investors’ sentiment and determine whether there is bullish or bearish sentiment in the markets. Retail investors often follow institutional investors, and understanding their investment decisions can provide valuable information for market analysis.

See also  The Best Stocks to Invest $1,000 In Right Now

Retail Investors’ Behavior in January:

In January, trading among retail investors was moderately low. This could be attributed to the increase in market levels in November and December, which led investors to anticipate the end of the rally. However, retail investors maintained a reserved optimism and continued to invest in the markets. The economic backdrop remained strong, leading to a rotation trade where investors shifted their investments to certain industries in anticipation of the next economic cycle. Retail investors followed the lead of institutional investors and focused on growth stocks, particularly the “Magnificent Seven,” which includes Tesla, Apple, Amazon, Alphabet, Meta, Microsoft, and Nvidia.

Differences between Retail and Institutional Investors:

There are differences in the investment strategies of retail and institutional investors. Retail investors often follow institutional investors and tend to play catch-up when it comes to investment decisions. They look at the returns of the S&P 500 and realize that they could have performed better by investing in the Magnificent Seven. This explains the rotation trade observed at the end of last year. Retail investors’ behavior offers valuable insights for analysts and can help identify trends in the market.


Despite Tesla’s decline in stock price, retail investors continue to invest in the company, making it one of the most popular stocks among Charles Schwab clients. Retail investors’ behavior provides valuable insights into market sentiment and can help identify trends in the financial markets. While retail investors may follow institutional investors, their investment decisions are influenced by their own analysis and observations. As Tesla matures, investors expect its stock to trade at an automotive multiple, bringing it in line with other automakers. The presence of retail investors in the financial markets is growing in importance, and their investment choices offer a unique perspective for market analysis.

See also  Default Title