Celebrity Beauty Brands Surpass $1 Billion in Sales, but Consumer Fatigue Looms
Sales of celebrity-founded beauty brands in the US skyrocketed by almost 58% in 2023, surpassing the $1 billion mark, according to trend forecaster NIQ. In a booming industry where beauty brands are constantly vying for consumer attention, celebrity-founded beauty brands have emerged as major players. New findings from trend forecaster NIQ reveal that these brands…