Volkswagen Celebrates 75 Years in the U.S. with Nostalgic Super Bowl Ad
An American Love Story” showcases Volkswagen’s journey and pop-culture highlights in a 60-second commercial during the Super Bowl.
Volkswagen of America is commemorating its 75th anniversary in the United States with a captivating Super Bowl ad that takes viewers on a nostalgic journey through the brand’s history. Titled “An American Love Story,” the 60-second commercial pays homage to Volkswagen’s iconic vehicles and their impact on American pop culture. Directed by Lance Acord, the ad features scenes from Disney’s Herbie the Love Bug franchise, references to the beloved VW Bus, and other pop-culture highlights. With a significant investment in advertising during one of the most-watched events of the year, Volkswagen aims to captivate audiences and celebrate its enduring legacy.
A Tribute to Volkswagen’s Journey
The commercial begins with black-and-white footage, symbolizing Volkswagen’s arrival on U.S. shores in 1949. As the scenes transition to color, viewers are taken on a visual journey through the decades, showcasing the brand’s evolution and its vehicles’ cultural significance. The ad highlights the iconic VW Bus, which became synonymous with the counterculture movement of the 1960s and ’70s, transporting surfers and hippies alike. The electric-vehicle present day is also featured, emphasizing Volkswagen’s commitment to sustainable mobility.
Nostalgic Pop-Culture References
Throughout the commercial, viewers are treated to a swirl of pop-culture references that have become intertwined with Volkswagen’s legacy. Scenes from Disney’s Herbie the Love Bug franchise make a notable appearance, evoking feelings of nostalgia and fond memories for fans of the classic films. However, it’s worth noting that the 2005 Lindsay Lohan installment is noticeably absent from the montage. Additionally, a clip from The Simpsons showcases Bart and Lisa playing the popular “Punch Buggy” game, a testament to the enduring recognition of the VW Beetle on the road.
A Significant Investment
Volkswagen’s decision to air the 60-second commercial during the Super Bowl demonstrates the automaker’s commitment to celebrating its 75-year milestone in a grand way. With Paramount charging as much as $7 million for a 30-second spot, Volkswagen’s investment is substantial. By reaching a wide audience during one of the most-watched television events of the year, the automaker aims to generate excitement and engage viewers with its rich history and enduring legacy.
A Multi-Platform Approach
In addition to the Super Bowl ad, Volkswagen is taking a multi-platform approach to promote its 75-year anniversary. The extended two-minute version of the commercial premiered at a media preview for the Chicago Auto Show, allowing attendees to experience the full nostalgia-inducing journey. The longer cut will also be featured on a mobile app for current VW owners, further engaging the brand’s loyal customer base. After the game, the 60-second version will be available online and on social media platforms, ensuring a lasting impact and continued promotion of Volkswagen’s milestone celebration.
Conclusion:
Volkswagen’s Super Bowl ad, “An American Love Story,” serves as a fitting tribute to the brand’s 75-year journey in the United States. Through a captivating montage of pop-culture references and iconic vehicles, the commercial showcases Volkswagen’s enduring legacy and cultural impact. By investing in such a significant advertising opportunity, the automaker aims to engage audiences, generate excitement, and celebrate its milestone anniversary in a memorable way. As the commercial airs during the Super Bowl, viewers will be reminded of the timeless appeal and lasting influence of Volkswagen in American culture.