Deflation Hits Durable Goods: A Sign of Economic Relief?

Deflation Hits Durable Goods: A Sign of Economic Relief?

Falling prices in durable goods offer a glimmer of hope amidst high inflation

After enduring months of high inflation, American consumers are finally witnessing a rare phenomenon: falling prices. However, this deflationary trend is limited to certain types of products, specifically durable goods. As Wall Street Journal reporter David Harrison highlights, durable goods have experienced a consecutive five-month decline on a year-over-year basis, with a 2.6% drop in October from their peak in September 2022. This article explores the implications of this deflationary trend and its potential impact on the overall U.S. inflation rate.

Durable Goods Deflation:

Durable goods, including used cars, furniture, and appliances, have been subject to significant price increases during the pandemic. Used cars, in particular, saw their prices surge by over 50% in the first two years of the pandemic, causing financial strain for many households. However, these durable goods are now experiencing a reversal in prices, contributing to the deflationary trend. This deflationary pressure on durable goods has the potential to bring the overall U.S. inflation rate closer to the Federal Reserve’s target of 2%.

The Role of the Federal Reserve:

In response to rising inflation, the Federal Reserve has implemented 11 benchmark rate hikes since early 2022. The goal of these rate hikes is to make it more expensive for consumers and businesses to make purchases using loans or credit, thereby curbing inflation. With the recent deflation in durable goods, inflationary pressures are easing, leading economists to predict that the Federal Reserve may hold off on further rate hikes. The upcoming interest-rate meeting on December 13 will shed more light on the Federal Reserve’s stance.

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Understanding Deflation:

While the recent deflation in durable goods is a positive sign for the economy, it is unlikely to become widespread. Deflation occurs when prices decrease over time, usually due to a decline in demand. This lack of demand for goods and services typically arises during times of recession. Widespread deflation can have detrimental effects on the economy, as consumers tend to delay purchases in anticipation of further price drops. Japan’s “lost decade” in the 1990s serves as a cautionary tale of the impact of a deflationary spiral on an economy.

The Current State of Inflation:

Despite the cooling inflation, the U.S. still grapples with levels higher than the Federal Reserve’s 2% target. Economists predict that prices likely rose by 3.2% in November compared to the previous year. The release of inflation data for November on December 12 will provide a clearer picture of the current inflationary landscape. While economists analyze trends, consumers tend to focus on absolute prices. Many Americans still perceive the cost of groceries, for instance, to be 20% higher than pre-pandemic levels, contributing to a prevailing sense of economic gloom.


The recent deflation in durable goods offers a glimmer of hope amidst the persistent high inflation. As prices of products like used cars, furniture, and appliances decline, the overall U.S. inflation rate may move closer to the Federal Reserve’s target of 2%. However, it is important to note that widespread deflation can be detrimental to the economy, leading to a decrease in consumer spending and potentially triggering a deflationary spiral. While inflation is gradually cooling, many Americans are still feeling the pinch of rising prices. The upcoming months will shed more light on the trajectory of inflation and its impact on the economy.

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