Google Business Profile Websites to be Discontinued in March: What You Need to Know
Businesses must transition to alternative website-building tools before the deadline
In a recent announcement, Google revealed that websites created using Google Business Profiles will be shut down in March. This decision means that businesses relying on these websites to showcase their products and services will need to find alternative website-building tools to maintain an online presence. With the deadline fast approaching, it is crucial for businesses to understand the implications of this change and take necessary steps to ensure a seamless transition.
Transitioning to Alternative Tools for Website Creation
To maintain their own website, businesses are advised to create a new site using alternative tools. Google has recommended several popular platforms for this purpose, including Wix, Squarespace, GoDaddy, Google Sites, Shopify, and WordPress. By utilizing these platforms, businesses can create a new website that aligns with their branding and objectives.
Updating Business Profiles for a Smooth Transition
To ensure a smooth transition, businesses must update their Google Business Profiles with the new website address before the deadline. This step is crucial to redirect customers who attempt to visit the old website to the new one seamlessly. By promptly updating their Business Profiles, businesses can avoid any potential disruptions to their online presence and customer experience.
Implications for Ad Campaigns
Businesses running ad campaigns linked to their Google Business Profile websites face a critical decision. They must either change the link before March 1 to keep their ads running or choose to pause their campaigns temporarily. Failing to take action may result in ads leading to non-functioning websites, leading to wasted ad spend and missed opportunities.
Managing Third-Party Domains
For businesses that have set up custom domains to direct traffic to their Google Business Profile websites, there are additional considerations. Visitors to these third-party domains will be automatically redirected to the Business Profile until June 10. To manage this transition effectively, businesses should log in to their hosting company accounts and select the “Redirect” option or a similar feature to reroute their third-party domain to a different website before the specified date.
Conclusion:
As Google prepares to turn off websites made with Google Business Profiles in March, businesses must take immediate action to transition to alternative website-building tools. By creating a new website and updating their Business Profiles before the deadline, businesses can ensure a seamless experience for their customers. Additionally, businesses running ad campaigns linked to their Business Profiles should make the necessary changes to avoid disruptions. This transition presents an opportunity for businesses to enhance their online presence and explore new tools that align with their goals. As the digital landscape continues to evolve, it is crucial for businesses to adapt and stay ahead to thrive in the competitive market.