Utah Family-Owned Business Takes Center Stage at Super Bowl 2024

Colonial Flag in Sandy, Utah, showcases its craftsmanship on the international stage

Utah may not have an NFL team, but that didn’t stop the state from making a big impact at the 2024 Super Bowl. Colonial Flag, a family-owned business based in Sandy, Utah, took center stage with their colossal flag that flew over the event. With over 40 years of experience, Colonial Flag has become a recognizable landmark in the Salt Lake Valley, specializing in the creation of large-scale flags for major sporting events. From hand-cutting stars to meticulously measuring stripes, the skilled employees at Colonial Flag have become the masterminds behind these remarkable displays.

Crafting Flags for Major Sporting Events

Colonial Flag’s expertise lies in creating flags for major sporting events, including several Super Bowls. Their craftsmanship and attention to detail have earned them a reputation for delivering exceptional quality. The American flag that graced this year’s Super Bowl was meticulously crafted at Colonial Flag the previous summer. Every aspect of the flag, from the hand-cut stars to the measured stripes, was carefully executed by the skilled team at the company.

Taking the Flag to the Expo Center

The flag displayed at the Super Bowl is far larger than what can be accommodated at Colonial Flag’s headquarters. To ensure its proper display, the employees take the flag to the Mountain America Expo Center. There, they check the dimensions, trim off excess fabric, and assemble the short stripes, long stripes, and canton. This meticulous process ensures that the flag is perfect in every detail before it is proudly unfurled at major events.

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Pride in their Work

For the team at Colonial Flag, it’s more than just a job. Every flag they create holds a special significance. When the flag is displayed during the national anthem, the entire stadium becomes united, and the employees take pride in knowing that their work contributes to this moment of unity. The craftsmanship and dedication put into each flag reflect their commitment to excellence and their love for what they do.

Going Beyond the Super Bowl

While the Super Bowl may be the pinnacle of their achievements, Colonial Flag’s flags have been featured at several major sporting events. Their craftsmanship has captured the attention of millions, and their flags have become symbols of pride and unity. Despite being a small family-owned business, Colonial Flag continues to make a big impact in the world of flag-making.


Colonial Flag’s journey from a humble garage to the international stage is a testament to the skill and dedication of its employees. Their craftsmanship and attention to detail have made their flags a sought-after feature at major sporting events, including the Super Bowl. With each flag they create, Colonial Flag not only showcases their expertise but also fosters a sense of unity and pride. As they continue to make their mark on the world stage, Colonial Flag proves that even in a small state like Utah, remarkable achievements are possible.