First Female Entrepreneur in Wetzel’s Pretzels ‘Access to Equity’ Program to Open Franchise

First Female Entrepreneur in Wetzel's Pretzels 'Access to Equity' Program to Open Franchise

Daintry McFadden becomes the first female franchisee in Wetzel’s Pretzels’ Access to Equity program, partnering with Macy’s to open a bakery in Oakbrook Center.

In a groundbreaking move for entrepreneurial inclusivity, Wetzel’s Pretzels has partnered with Macy’s to open a bakery in Oakbrook Center, one of Chicagoland’s premier shopping destinations. Daintry McFadden, the first female franchisee to participate in Wetzel’s Access to Equity program, is set to fulfill her longtime dream of restaurant ownership. Through this program, Wetzel’s aims to provide educational and mentorship opportunities, as well as financial discounts, to qualified individuals from underrepresented communities. This partnership not only offers delicious pretzels for shoppers but also ignites the entrepreneurial dreams of women and minorities.

Daintry McFadden’s Journey to Entrepreneurship

Daintry McFadden brings decades of small business management experience, three years of working at Popeye’s, and a background in finance to her entrepreneurial journey. With a strong desire to own her own business, McFadden was a perfect fit for Wetzel’s Pretzels’ diversity and inclusion program. Recognizing her talents, Wetzel’s provided her with the necessary support to open a bakery at Macy’s Oakbrook Center. This collaboration showcases the brand’s commitment to empowering individuals from underrepresented communities and providing them with opportunities for success.

Wetzel’s Pretzels and Macy’s Unite for a Unique Experience

Wetzel’s Pretzels and Macy’s have joined forces to create a shopping and snacking experience like no other. The innovative bakery kiosk at Macy’s Oakbrook Center offers customers the same freshly-baked sweet and savory soft pretzels that have become a staple at traditional mall locations. This partnership highlights the flexibility of the Wetzel’s concept, as the bakery kiosk has been scaled to fit Macy’s footprint. The success of the first Wetzel’s within a Macy’s, located at South Coast Plaza shopping center, has fueled demand for further growth and expansion.

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The Wetzel’s Brand and Its Fanatic Following

With its “Wetz” Coast vibe, Wetzel’s Pretzels has cultivated a strong following since its founding in Pasadena, California over 25 years ago. The brand’s playful persona, “gram-worthy” snacks, and moments of pure pretzel bliss have endeared it to friends, family, and colleagues. Wetzel’s commitment to quality and customer satisfaction has made it a beloved brand in the communities it serves. The partnership with Macy’s Oakbrook Center is an exciting opportunity for Wetzel’s to continue expanding its reach and sharing its delicious pretzels with even more customers.


The opening of Wetzel’s Pretzels in Macy’s Oakbrook Center marks a significant milestone in entrepreneurial inclusivity. Daintry McFadden’s participation as the first female franchisee in Wetzel’s Access to Equity program showcases the brand’s commitment to supporting underrepresented communities. This partnership not only provides shoppers with delectable pretzels but also creates opportunities for aspiring entrepreneurs. Wetzel’s Pretzels and Macy’s have come together to offer a unique shopping and snacking experience, setting a new standard for retail collaborations. As the Wetzel’s brand continues to grow, it will undoubtedly bring smiles and moments of pure pretzel bliss to even more communities across the country.