Alibaba Group CEO Eddie Wu Takes Over Leadership of Taobao and Tmall in Management Shake-up

Alibaba Group CEO Eddie Wu Takes Over Leadership of Taobao and Tmall in Management Shake-up

Rising competition and sluggish consumption growth prompt Alibaba to make strategic changes in its e-commerce business

Alibaba Group, the Chinese internet tech giant, has announced a management shake-up in its e-commerce business, with CEO Eddie Wu taking over the top role at Taobao and Tmall. This move comes as the company faces challenges from rising competitors, such as PDD, and sluggish consumption growth in China. The decision is part of Alibaba’s efforts to revitalize its e-commerce business and maintain its position as a leader in the industry.

1: Alibaba’s E-commerce Business Faces Challenges

Alibaba’s e-commerce business, which was once the driving force behind the company’s success, has encountered difficulties in recent years. Competitors like PDD have gained significant market share, posing a threat to Alibaba’s dominance. Additionally, consumption growth in China has been slow, dampening the overall performance of the e-commerce sector. These challenges have prompted Alibaba to make strategic changes in its leadership to address the evolving landscape.

2: PDD’s Rise and Alibaba’s Share Decline

PDD, a rising competitor in the e-commerce industry, has seen remarkable success this year. Its U.S.-listed shares have surged by over 80%, surpassing Alibaba’s market capitalization. In contrast, Alibaba’s shares have fallen by approximately 14% year to date. This shift in market dynamics highlights the need for Alibaba to adapt and regain its competitive edge.

3: Alibaba’s Restructuring and Cloud Business Plans

In March, Alibaba announced a major restructuring plan, dividing the company into six units. This move was aimed at facilitating individual stock listings, particularly for its cloud business. However, the company faced setbacks when it had to abandon its plans to list its cloud business due to U.S. restrictions on advanced chip exports to China. The cancellation of the listing contributed to the recent decline in Alibaba’s shares.

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4: Eddie Wu’s Leadership and Transformation

Eddie Wu, who became the CEO of Alibaba Group in September, will now take on the additional responsibility of leading Taobao and Tmall. Wu’s appointment reflects Alibaba’s commitment to focusing on its core businesses of cloud computing and e-commerce. The company aims to drive innovation and transformation in Taobao and Tmall through technology advancements. Wu’s leadership will ensure sustained investment and a renewed emphasis on these critical areas.

5: Trudy Dai’s Transition to Asset Management

Trudy Dai, one of Alibaba’s 18 co-founders, will step down from her role in Taobao and Tmall to assist in establishing an asset management company within the Alibaba Group. Dai’s transition is seen as an opportunity for her to leverage her strengths and contribute to the company’s broader strategic goals. The move aligns with Alibaba’s plan to monetize its non-core assets and optimize its portfolio.


Alibaba’s decision to appoint Eddie Wu as the leader of Taobao and Tmall reflects the company’s determination to address the challenges facing its e-commerce business. With rising competition and sluggish consumption growth, Alibaba aims to revitalize its core businesses and regain its competitive edge. The management shake-up, along with the planned monetization of non-core assets, demonstrates Alibaba’s commitment to adapt and evolve in a rapidly changing market. As the company continues to navigate these challenges, the industry will closely watch its strategic moves and their impact on the global e-commerce landscape.